Gary,
Regardless the user should be guided to a place to purchase.
If that user is a potential distributor then how does one become a distributor.
Let's say you walk by a store with a display window and the door open. You see a product in the window you like.. you have some questions about price etc. You go in the store, look around for a salesperson, yell "hello, anybody here". No one shows up so you leave. No sale.
It is a pretty plain and simple concern.