Replies to post #4977 on Rock Creek Pharmaceuticals Inc. (fka RCPIQ)

[thefamilyman]

@Detonate - I don't think your post is negative at all and thank you for the effort. I just hope that you will find a way to push your findings up the GNC ladder.

I am so encouraged by the active engagement and support of so many shareholders of this company. I spent 10 years running a university based business consulting organization and I have seen this happen in many closely held companies. But to see this level of participation from the shareholders in a publicly traded company is simply amazing. It sounds corny to say, but I think we are involved in something really special.

[NukeJohn]

Detonate, I have recently seen some similar situations. This weekend I was in the Columbia, SC Mall (the one off of Harbison Rd), and I went in the GNC store and talked to the sales associate (an older guy probably in his early 60's). He had heard about Anatabloc and they had two bottles on the shelf, but he said that they hadn't sold much (he said only 2 bottles since they got it in). So, what I am seeing in my visits to GNC stores is a wide range of knowledge about Anatabloc and a wide variation in sales. A few stores are selling it like hotcakes (5 bottles per week or more), but many are only selling 1-2 bottles per month. I see a increase in knowledge in the product (overall), but we are not where we need to be in educating GNC store personnel because there are many that don't know anything but the name and that Freddie Couples uses it.

I did spend about 30 minutes telling this guy what Anatabloc has done for me, and what I know it has done for my friends who are taking it (including the woman with MS who thinks it is a wonder drug). By the time I left the store, he was a believer and was going to start taking it himself.

I will spend some time over the next week accumulating all my notes from all my visits to GNC stores since the start of Q2, and I will come up with an estimate for what I think revenues will be in Q2. I feel sure it will be at least triple the Q1 revenues, but at one point I thought sales might increase of a factor of 5 or more. Based on some of my recent visits, I think that was overly optimistic. Sales are growing steadily in many stores, but there are still a lot of GNC stores where it is moving slowly.

Based on my visits, there are stores in NYC and in Florida that are selling >5 bottles per week in July, but I think the average per store sales number is probably about 1.3 - 1.5 bottles per week. Of course, after the release of any positive clinical trial results that garner national media attention (Dr. Oz, Dr. Drew, Dr. Bob Martin radio show, etc.), I think we could see sales at GNC stores go ballistic.

JMHO,

NJ

[Jacksteppen]

Because of the high dollar price, the store I visited had empty Anatabloc boxes on the shelf and the Anatabloc locked up in a cabinet behind the counter. Fish oil seems to be really big at GNC. They had huge bottles of it on the counter next to the cash register and tried at least twice to push some to me during my visit to the store.