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Costco is great but is only reaching a fraction of the market.
I dont know about you, but we have one in the greater Birmingham area and I'm too cheap to hold a membership, but when I need party supplies such as their Margarita mix, in my opinion is the best I have ever had, I borrow a membership card. That place rocks with buisness. You want a thin screen TV, Best Buys is about dead, I always go see the prices at Costcos first. I have two thin sceens from Costos hanging on my walls. Costcos is a monster. Can you imagine if Costcos cornered the I-phone in the beginning? Its how they work, They will have MDHI foir a specific amount of time. In this economy, Costcos, Sams and super walmarts are where Americans shop. My old Costcos in Dunwoody Ga, carries liquor. $14 liter of Kettle One. I buy a case every time I pass through North Atlanta. I have gone out of my way to swing by that one.
I wouldnt down play the power of Costcos. Old folks spread products word of mouth too.