I was surprised it didnt report unique visitors to give us a better idea of actual numbers. The age distribution was surprising and good for MDHI though.
My point is that costco cannot be seen as the main channel to market, it is a great one but does not address the majority of their market. It is a great reference sell - as they do so much Due diligence on the products selected.
we both agree that an internet campaign is way over due, so where is it?
Do we know how many other distributors they have and what the financial incentives are for them?