It's actually very good but it won't do much good unless it actually makes it onto a broadcast. I believe they did run it a little bit on late night TV.
That needs to hit the airwaves right after a Nightly News report on hacking. If USAT had a media department they should be on top of segments like the one 60 Minutes ran and make the airwaves soon after. I realize it is quite expensive but instead of paying the executives 800K apiece they should be delaying compensation and using the cashflow for marketing.
I know this will never happen but we can all dream.