As I said, it wasn't perfect, but Kim is new to this and he'll probably learn quite a bit about presentation. On the other hand, going by casper's description, there was more interest in Kim's booth than most others. Perhaps two attractive women with Monster silk printed on shirts would have attracted men to the booth, but apparently just the words "Monster silk" and "spider silk" did also and those men would be interested in the product, not the hype.
And I respect Kim for putting himself out there to answer questions and be the point man, the easiest thing for him to do would be hire a marketing firm to do the presentation and provide a smoothtalking professional. Investors or media that were interested got to talk to the CEO of KBLB, not some rep, and for serious investors and media that IS important.