First, I never claimed that KBLB was not in fact there. And it will be the visual aids and tangible aids that impress investors and the media. Seeing, and touching will impress people. Case in point Casper, got to hold a worm in his hands. Think if he and the media/investors could hold a cloth of regular silk and then hold a cloth of monster silk. Kim talking will just be white noise. I would much rather Kim have that simple comparison at his booth, than rely on his people skills to draw a crowd.
Ah, but we just reached the whole point. Professional presentations are that first impression. I would not walk up to that booth, with that person or that set up. Nothing is appealing.
Have 2 attractive girls with monster silk shirts on, a professional display and a comparison sample. Then once the question comes out "how did you do this" then kim can open his mouth, but even then, you want someone who is not out to impress you with his choice of words.
You want someone who can adequately, but basically communicate what has been done. Show the market the simplest and most natural use of this fiber - shirts. The rest will come.
Bottom line is that it failed on two major fronts. 1. presentation to draw people in and 2. charismatic sales person that can speak plain english to the lay person. 1. Visual aids - pictures would draw people in. and 2. just remember Kim has had monster silk for a while and hasn't been able to land a deal, so you do the math.
