Smoke and mirrors, It's the HBRM magic show. Come watch the invisible magic dilution demonstration. So many shares and so many have fallen for it. Your brokerage accounts will reveal the painful truth.
This has the potential to be big. If Skinny girl vodka made then why not this one. A lot will depend upon the marketing and such however. Grand Marnier used to make a vanilla flavored cognac that was better than the original orange flavored cognac. However they could not get it catch on in bars. Individuals loved it however. The company released a statement that they errored in the name of the prodcut (Navan instead of Grand Marnier-Vanilla).