Here's how we make money!!! Great initiative by the company to horizontally integrate. Now they will start a campaign to market the product and obtain additional brand recognition.
A company with a CEO with many credentials and contacts wouldn't put the company in this position unless they believe there will be positive results are even a future buyout brewing.
This baby will run and I am on it. I suggest strongly to hold on and not sell, but JMO. And I believe strongly in it.