I'm not sure that you can actually market a "product" on those shows. Most celebrities that come on those shows are promoting a CD.. book or movie. This is a touchy subject that has to be promoted delicately. I'm sure they could talk about anti-texting and driving and charities... but not 'sell' a product. UNLESS OPMG would buy sponsor-time on their show. They would be better launching it on a show like QVC. I think it is at a delicate stage right now. OPMG is handling it properly. When everyone starts jumping on the bandwagon pps will shoot through the roof. Timing Timing Timing.. can't say it enough.