Talk show hosts can endorse a product they like (Oprah did it with "Oprah's favorite things").
Just dreaming, could you imagine Bieber on the Ellen show (they are chummy), discussing the dangers of texting and driving, and saying he works with a company fighting to help this epidemic called Phoneguard??? Stock would be up 500% in one day.
If anyone with an older demographic (Ellen, Dr Phil, View) wanted to get behind the "no text while driving cause" and told viewers about installing Phoneguard for their kid's phones....we would (finally) roll.