costs are not known by us but it has been suggested that it would cost at most $100 per second of video. For a 4 minute video, that adds up to $24,000 at the top end. Just to put some perspective on "big budget production costs".
Morning Dig.. Re the video... It's like anything else in the advertising arena... It's about striking an emotional cord with the audience.. Not everyone responds in the same manner.... For this individual... The video did hit that emotional button.... Fwiw