Working cap... I'm talking about a marketing angle.... Not a nomination for the Oscar. The marketing campaigns that stick in people's minds are the ones that have an angle to them in addition to being on the edge.... Where's the beef commercials from Wendy's ... The 1984 apple commercial... Etc.
Thought it was terribly unprofessional and over-the-top. I run a manufacturing complex with 400 direct employees and around another 400 contractors. If this was my first exposure to the Company it would have turned me off right away. In fact, if it were my first exposure, I actually might have found parts of it offensive. Someone should have given the intern who made this video some other task to do.
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