Replies to post #20802 on Attitude Drinks Inc. (fka ATTD)

[crestronwizard]

Business 101 - It costs a lot of money to develop a new product. That's what I see missing from your equation. So, the "full realization" is a competitive product in a multi billion dollar industry. It can of course be argued that it shouldn't have taken 5 years or 22 million dollars to do this but there is a huge difference between being a retailer that just sells a product for a profit and being a developer that has to start with an idea and bring it to market.

[Rustler]

We all know that statement is not entirely inaccurate. The $131,000.00 figure you quote is NOT over the last nine months; rather, that number applies to the last nine months of 2011. At the end of 2011 and continuing to this day, ATTD has banked and continues to bank NUMEROUS new and significant contracts (e.g., 800-store product placement contract with Walgreen's) that will result in revenue figures exponetially higher than that paltry, out-of-date $131,000.00 figure. Further, the increase in revenues shall only continue with quickness as ATTD continues to execute its well-functioning, fast-growing, massive marketshare-capturing business model.

ATTD has an excellent product NOW selling quite briskly in over 1,500 stores as of the time of this writing. Further, the news of ATTD's quality product proceeds it; this creates demand for the product in new markets before ATTD is even able to arrange distribution lines into those markets. Hence, ATTD online sales for 2012 have already eclipsed and gone significantly beyond the entire internet sales figures for 2011. As ATTD signs more and more distribution contracts, the sales area footprint for its product will become nearly nationwide within a year or two! Then, as the pending solid revenue streams come pouring into the ATTD's coffers over the coming months and years, ATTD will have no problem servicing, meeting, and eliminating its multi-million dollar debt.

ATTD... MONEY IN THE BANK!