OF COURSE they have a marketing budget. How do they get College recruits??? You mean other than using Social Media, like facebook, YouTube, Twitter, Tumbler, Linked In...
You do realize that Social Media is a HUGE tool for Companies to recruit talent and growing...do I have to post more links for you ;-) Wait I'll post the stats:
Out of Thousands of companies polled--when job recruiting:
95 percent use LinkedIn.
58 percent use Facebook.
42 percent use Twitter.