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What is Atrinsic worth if Amobee got $321 million.
SingTel Agrees to Buy Amobee for $321 Million to Expand Mobile Advertising. Telecommunications Ltd. (ST), Southeast Asia’s biggest phone company, agreed to buy Amobee Inc. for $321 million to expand in mobile advertising as it restructures its businesses by product type. The acquisition of U.S.-based Amobee is expected to be completed before June, SingTel, as the Singapore-based company is known, said in a filing today. “The mobile advertising market is nascent and has significant potential,” SingTel said in the statement. “We want to capture that growth in developed and emerging markets with this acquisition.” _______________________________________ Atrinsic-We'll help you: Design & launch personalized mobile marketing campaigns with strong Internet integration Build your own customized mobile channel database of opt-in customers Drive traffic to your web site and brick-and-mortar locations Customize campaign by time-of-day Track your results with real-time reporting Evaluate your competitor's presence in the mobile space
Atrinsic Interactive has its roots in mobile. We understand the power of reaching people through their cell phone with messages they want to hear. We add a mobile element for our clients that create two-way conversations between their brands and their customers. We are leaders in this market, and ready to help our advertisers reach millions of interested customers every day.
We have built our own network of mobile entertainment sites to give our advertisers optimal customer development programs. At Atrinsic Interactive, we identify customers who have opted in— people who are ready to receive advertisers' offers, promotions, and other content. So, there is a higher degree of visibility and even better response rate. Our campaigns rely on calls to action with strong cross-platform integration to maximize a brand's exposure.
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