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Tuesday, March 06, 2012 11:06:22 AM
What is Atrinsic worth if Amobee got $321 million.
SingTel Agrees to Buy Amobee for $321 Million to Expand Mobile Advertising. Telecommunications Ltd. (ST), Southeast Asia’s biggest phone company, agreed to buy Amobee Inc. for $321 million to expand in mobile advertising as it restructures its businesses by product type. The acquisition of U.S.-based Amobee is expected to be completed before June, SingTel, as the Singapore-based company is known, said in a filing today. “The mobile advertising market is nascent and has significant potential,” SingTel said in the statement. “We want to capture that growth in developed and emerging markets with this acquisition.”
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