I agree with you it is almost like a rock and a hard place. People on the board get upset when they make an effort and then upset because it only causes small runs. Really I think the timing will need to change. Lets see some ir the enitre week before the fins come out.
If they do promotion and don't follow up with solid news it's worthless. Even worse perception arises if they do promotion and then dump a ton of stock into the market. Also, I think people were upset because they hired a known pump and dump promoter in shakerzmoverz. They should hire a company that has a little more class than that. Unfortunately KCSA was way too much for a small startup. It's like putting rocket fuel in your motor scooter. Sounds fun, but you'll probably just blow up the engine and die. Besides I think they just scammed Kay into spending a ton of money pumping up his ego with dreams of grandeur. Way too much PR for a little tiny company.
I don't think it's too complicated. ECDC was doing much better a year ago with a lower share count. Whoever was doing the IR back then was doing a much better job too. They should hire them again.
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