Pope- I'm not sure if you are refering to "techie" investors or users. I would suggest that no manager is willing to go out on a ledge with a new technology. It really is a pack mentality. SFOR needs to convince a few key players to try their products at no risk (cost) so that they can point to them as a success story. I think that is what they are doing with various small banks and Sallie Mae.
Hopefully, these test cases are working out well and others will be following on with actual sales. We need out of band and anti-keylogger GID to become defacto standards that every financial institution MUST have. That will take time but once we get over the hump it will move very rapidly.
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