Because they got a rebate of 20% on the shares and perhaps also some cash for entering this deal? If they sell at the same price that they got the shares for or more they make at least a 20% profit..
Who else has shares to sell for profit here? I mean its not much of a trading now, its dumping in pretty tight range of several cents and we all know most of the shares are bought by Jordan so they dont return.
Cant imagine anyone else selling hundreds of kilos of shares every single day at one price almost.