alea, yes, motivation is presumably high, bad things may well have happened that we don't know about, real humans may have been ambushed as a consequence of compromised data, this all being much more than a remote possibility to have already happened, so it could be a matter of not just obligation/duty, but passion.
On the flip side, the best trained, best equipped, most motivated folks around seek to do things all the time and fail to achieve at their goal rate.
I'm in show me mode.
It seems they take on 20k seats, move to 80k seats, then maybe start knocking them off in batches of 150k, each push going to specific platform types and configurations, each make/model/bios being a discrete effort; prepped, pushed, verified and then on to the next group. I would expect make/model/bios to be target groups but that to be further broken down by organizational structure all while maintaining redundant fully functional mission capacity. It just doesn't strike me as turning on Christmas lights.
Just getting the ball rolling, say a few 100k seats will do for me. The of course as far as jas' post on PE and SP etc., all this stuff has to bill, book, and so on.
I don't think profitability 2012 is in the cards, but the emergence of a clear quantifiable path would be 'news' enough.