But then they don't think so, they have been having a wonderful time and "investing the money back into the company". But of course those investments consist of some of the best parties that South Beach has ever seen. Problem is, if you aren't throwing bigger and better parties each year, then the "A" list that they like to hob nob with drop you from the invitations.
So, hopefully they actually come out with a line of suits, cruise wear, kids wear and actually make some money. Because even the IRS will throw them into the "hobby" category. If you aren't able to make money in 2 put of 5 years of being in business, your business is considered a hobby and most of the expenses they have been able to claim will go out the window. Maybe that is why they created Therapy. A new hobby to play with.