I agree Brabo. And I also think that it's time for the "fluff" to "end" and for "real results" to "begin." Why are these products so hard to sell in Canada & UK? & especially where the Euro still has more significant buying power than the dollar. Also, judging by sales figures released to date, the "culture" change to this kind of alternative pain relief in leiu of aspirin, Motrin, Tylenol, etc., seems to be a much tougher conquest than even BIEL expected.