The determining factor in the end is the market cap - not the number of shares.
There is no evidence of an R/S but let's say we go for a 1000:1 and the number of outstanding shares goes to 3.2 million. If you have 28 million, you would then have 28,000.
However, let's say the market cap (based on sales, etc.) rises to 3.2 million or 1.00/share. You'd have $28,000 in value. Currently 28,000,000 shares is worth $8400.
Increasing the market cap of the company is what ultimately matters.
An r/s can be a good thing, a bad thing, or a neutral thing - just depends on a number of other factors.
The key for all of us, including Mark, is increased revenues and profits.