It is a long term play. Gold is going nowhere but up especialy with the Eurozone bailouts, money being printed like toilet paper, and clueless pols in charge.
Do you read Casey Research at all? I like their analysys on precious metals investments. PHYS was not one of their picks but they link to Mr. Sprott a lot and I think PHYS is a great way to get into gold without paying the high prices of the actual metal or the high prie of something like GLD.