At the risk of repeating myself:
Many months ago, I voiced the opinion that PR was the way to move forward for BIEL (minimal cost with a maximum of revenue as opposed to advertising which is much more expensive in terms of capital outlay).
In conjunction with the success of dr. Oz, I repeated once again that PR is the way to move forward and the perfect balance between minimal investment and maximal return for BIEL (given BIEL's restricted ressources).
Once again, the post I reply to shows once again the effectiveness of PR actually generating sales for BIEL.
Now would BIEL finally understand that PR is indeed the way to move forward,and that they should focus 200% on this medium.
(And as an afterthought, you do not really need 8 people to get a good PR operation going, actually one (1) real professional could get this thing going, whereas things getting going have been lacking sadly the last two years).
When do I get to charge BIEL for this profit-generating advice ?