I agree. The pr did not say, "will be implementing, but announced that it is already up and running with inventory already on hand.
I could see how someone might bash the news had it said that one will be coming and the first set of filters are on their way, but this would seem to represent the concrete info about a business aspect in place and ready to operate that Mark needs to do. Well Mark just gave those what they were demanding. Let's see how they spin this pr.
IMO, this will only help with sales on all the equipment. Name recognition and exposure will follow those filters wherever they end up.
This company, and its CEO, doesn't look the part of a scam operation that posters were trying to saddle it with. I hope no one was influenced to sell because of those posts with that sentiment. I bought another couple of million these lasts few days.