I think the one thing it shows is that SH/ casual male has the money to go into locations across the road from their competitors in strategic locations that offer lower monthly lease payments in this economy and take over their competitors business such as jcpenney. Mens wear house which are both located on either side of the lewisville casual male. I also thought their was a store in the mall parking lot called "big and Tall but they might have gone out of business. Could be his strategy for having actual retail stores for homeclick.
If u read the article, they have apparently done their market research and know their their desired market. They also have a more updated catchy name. Time will tell. If their market approach is successful in the stores they have opened.
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