It appears that a little more research into the company is called for.
Have a great day and be sure to read and understand the filings when they come out which I think will be in the very near future.
BTW: I am still waiting on the link that proves your statement that Eternal Image is no longer making the AKC urns. Remember that the Eternal Embrace picture that you posted here before has nothing at all to do with the company or the AKC urns in any way shape or form.