Hardball, to me i see it as a good thing. The fewer phones nokia sells, the less the volumn discounts they get...and therefor, in theory, will pay more per phone. If people are instead buying SNE, Sharp, Nec, Samsung (which we'll eventually get at the higher rate), among others, then we are ahead. I look forward to the day when nok is a middle of the pack market share supplier....and decisions like the one BestBuy made only go towards accomplishing that! I hope others follow suit.