Issuing an individual PR is about $200-500 depending on the service provider. I'm thinking of something bigger -- newsletter campaigns, preparing ground work prior to or in conjunction with releasing PR's. For me a PR campaign is more than issuing 3-4 paragraphs on a Monday morning, just like conducting a successful business meeting requires significant prep beforehand and delivery after, ie much more than just showing up to a meeting.
At other penny stocks, CEO's have dumped a ton of money (more than $10k) into fake PR's then sold convertible debt (discounted shares) into them. It generates very significant revenue for the CEO and screws the common shareholder. I'm not in anyway suggesting it will happen here, but I use the same criteria everywhere when I read PR's. For me, it's better to see one single PR saying TOFS has acquired a bank (real event that should be reported) than 10 PR's saying TOFS is going to acquire a bank (fluff).
We'll see what happens going forward. I'm invested in this company (you won't find my name or pseudonym on the spreadsheet). As I wrote yesterday TOFS has the potential to become a really good company.