I don't think that's the case, I just think they are so blind and they can't see that are going on the wrong direction now. Little by little it will start falling...watch. I believe they are a little ignorant with the fact that their 15sof.com site does not show any direction at all, and their contest,prizes, and site appearance are not attracting any real numbers audience/public throughout the US or worldwide; also, imo if they continue to go in this blind direction; the, they will never attract national advertisers with whom they can build long therm business realtions.