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busterh

10/18/11 8:39 AM

#9338 RE: rdragon #9337

Hybrid PR. "Expansion order" sales announcement PR but it's emphasis was on the advantages of choosing Iceweb storage.

Sig must be reading this forum and responding to the fluff PR complaints. A PR with only the expansion order would be flat. A PR simply touting their product features without any sale would seem odd. Combining them with the emphasis on promoting the product instead of the specific sale makes sense.
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Southern Gal

10/18/11 9:44 AM

#9340 RE: rdragon #9337

Intentionally and obviously vague.

announced today that it has received a significant expansion order from one of its major customers

What is "significant"?

Significant in terms of the customer?
Significant in terms of sector- gov't vs private?
Significant in terms of the size of the order compared to the initial order?
Significant in terms of the size of the order compared to IWEB's pathetic (last) quarter's overall revenue?
Significant in terms of this being the only expansion order placed by this customer?