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Replies to post #62144 on Tytan Holdings Inc (TYTN)
10/10/11 11:07 PM
Multi-Stores Can Open the Door to Brand Switches
According to Mike Betts, Gateway Farm Equipment, Neosho, Mo., the opportunity for rival-brand conversions usually starts with the farmer feeling lost by the large corporation dealers. “The large farmers are treated like royalty but most of my customers feel left out or unwanted in the bigger dealerships. Many complain of being told what they need rather than the sales department listening to them about what they want and feel they can afford. Many feel the bigger dealers have lost the personal touch.
“Most multiple-location dealerships have great leverage to purchase and supply parts faster. Yet, our pricing is usually better due to a leaner operation, and the customer can always find the owner should he feel he needs to discuss an issue.”
“We gained a new customer based on the fact that he no longer wished to deal with a particular dealer and would’ve needed to drive over 100 miles to get to another. So instead, he changed brands. We find that for many customers, bigger is not always better.”
Mike Lynch, Vacin Inc., Humphrey, Neb., (who reports high levels of business even with a good dealer located immediately next door), says, “If you have good facilities, an up-to-date parts inventory, excellent and well trained technicians, and treat your customers with respect, they tend to stay with you.”
10/11/11 11:13 AM
