If some no-name company had sold the exact same products that Apple sold at the same price points, would it have been as successful? I doubt it, because part of the imperative for owning Apple products is a fashion statement.
Making something fashionable is as much about great marketing as it is about having a great product per se, and this is the point that 10nisman is making, as far as I can tell.
p.s. Fashion plays a significant role in healthcare, so this discussion is not entirely off-topic.
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