Replies to post #9978 on Muscle Pharm Corporation (MSLPQ)

[Bulldog2]

I do not see the the UFC announcement as a big deal. I think it is just an advertising contract. Don't know the investment cost but this is hopefully better than signing Vic. I do not get their sponsorship strategy at all. Where do these see their market? Fighters? They need expand their scope to mainstream athletes.

For the stock to move, there needs to be a movement of earnings. Nothing else will move this stock. So what is the ROI on the UFC deal? What is the ROI on the Vic deal?

I want to see increase earnings without continued dilution!

[mmainsider]

They simply pay the UFC for placing their logo on the mats and they pay the athletes to place the logo on their shorts. They are non exclusive which means someone can still come in and buy exclusivity and MP would be out. They are not selling anything to the UFC. The UFC is the benefactor in the transaction. MusclePharm will need to leverage this sponsorship and endorsement for it to affect the shareholders or price. Right now it is a huge expenditure with little to no measured results.