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Post# of 80868
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mmainsider

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mmainsider

Re: oldengray post# 9978

Friday, 10/07/2011 12:13:41 PM

Friday, October 07, 2011 12:13:41 PM

Post# of 80868
They simply pay the UFC for placing their logo on the mats and they pay the athletes to place the logo on their shorts. They are non exclusive which means someone can still come in and buy exclusivity and MP would be out. They are not selling anything to the UFC. The UFC is the benefactor in the transaction. MusclePharm will need to leverage this sponsorship and endorsement for it to affect the shareholders or price. Right now it is a huge expenditure with little to no measured results.

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