Incorrect to a small degree, as if the IR company was also hired to promote the stock, they also put a lean on it to make shares pop too, as the CEO must also know what's in the PR.
Of course at this time, it can't be said he doesn't know anything about them.
Spot on uptick, just dont forget that SOMETIMES those companies (IR, PR)are paid in STOCK from that company and it is in their best interests as well to have positive news.
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