oceans11:
Your question to me was what would convince anyone to buy millions of shares in a company and not be willing to at least try out the product themselves?
I guess my question to you would be if you understand the difference between a customer and an investor / trader?
I (and millions of other investors) trade or invest in stocks in many companies without actually buying the product (or products) the company makes. There really does not need to be a connection at all. The only reason I choose to buy shares of stock is because I think the share price will go up. It has nothing to do with whether I buy the company's products or not. (I'm certainly not going to try to get my doctor to prescribe drugs to me that I don't need every time I decide to buy stocks in a pharma company).
Conversely, I buy products simply because I want or need what is being sold, regardless of whether I would invest in the company. I continued to fly on United Airlines even as they went into bankruptcy 8 years ago, but I certainly would not have bought their stock at the time. I continued to enjoy Krispy Kreme donuts even as the company's stock price plummeted, but I had no desire to buy their stock.
If you wish to keep a connection between the companies you invest in and the companies you do business with, that is perfectly fine. If you got a bunch of money invested in Pepsico, then go ahead and drink Pepsi rather than Coke. If you got money in Bank of America, then go ahead and do your banking there if you prefer. However, it is certainly not at all necessary to keep that connection.
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