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SOLD IN 15 MINUTES!!!
I agree, I've seen it myself. These guys don't go to a yard sale just to shop like they would in some Tractor supply chain. They usualy go because they need something. Its a 100% guy thing. Like on a mission. They go because they have a need and not going, is probably costing them money in down time. So when you have a wanna be farmer type showing up in your Yard looking at stuff, its because they have cash in their pocket and need something. A sale usualy is moments away.
The key is haveing that dealership network set up and product in the Yard. That takes a big time investment. even if that investment is 1.7B shares. I'd figure it be like 5 times that.