Objective = Something that one's efforts or actions are intended to attain or accomplish; purpose; goal; target: the objective of a military attack; the objective of a fund-raising drive.
"We believe that this visit will sow the seeds necessary to take Tytan up to and beyond the level we achieved together with Rhino. That is their goal... and mine."
The Dates have been comfirmed;
Tytan Confirms Meeting Dates With Chinese Tractor Company