Dew, Re: My point is that the OEMs are quite capable of making up their own minds about which CPU to use, and no amount of promotional money is going to brainwash them into choosing any particular brand.
Intel's advertizing campaigns are targeted at the consumer, not Intel's direct customers. End user marketing is an ongoing process of maintaining demand for the Intel brand name, which in turn urges OEMs towards an Intel preference to satisfy their customers.
Re: I have to disagree on the all-important cost metric. From information published to date, Centrino is most definitely not a low-cost alternative for the designers of mobile-computing devices.
We've had this discussion before. Pentium M and other Centrino components are likely to be lower cost because they all use Intel's high volume and low cost process.
In terms of mobile designers, they are more interested in price, rather than cost, and the price of Centrino components are likely to be in a range equal to that of the Pentium 4-M, which has allowed systems to be designed starting as low as $1200 - mainstream for the laptop market.
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