Intel Corp (INTC)

[DewDiligence]

>> You poo-poo Intel's marketing campaign, but you fail to realize that the $300M spent is exactly what will guarantee Centrino's success [emphasis added by Dew]. <<

Not sure I would know how to poo-poo even if I wanted to Seriously, the $300M might be money well-spent – or it might not be. My point is that the OEMs are quite capable of making up their own minds about which CPU to use, and no amount of promotional money is going to brainwash them into choosing any particular brand.

>> [cost, form factor, power consumption, heat] …Centrino seems to address these issues in spades.<<

I have to disagree on the all-important cost metric. From information published to date, Centrino is most definitely not a low-cost alternative for the designers of mobile-computing devices. Regards, Dew