Thats true. I remember seeing banners behind home plate at White Sox games for that Spongetech thing and it ended up flopping. It was sub-penny when the banners were seen on TV. Who knows though.
As I have said before, since I am within areas which the Red Robins and the Schuylkill Valley stores are, I am going to get my hands on this stuff and let everyone know my thoughts. And if it is good stuff, and even if it is not, I will share my feelings. Not just here, but Facebook, twitter, e-mailing friends, etc. And like the old shampoo commercial said, then they'll tell two friends, and so on, and so on.
Well, I like my idea of the cardboard cut outs. That being said, it appears that the joint promotion between Shukykl Valley and RR's on 10-1 would be a good start, especially if LJ is attending.
In addition, it appears C&S is very proactive in this department for the stores where they hopefully will be placing out tea( I am not sure if the placement in today's PR was from C&S, US Foods, or dirctly from HFBG)Since there will be a joint promotional event between RR's and Shuklyl, I would assume HFBG direct.
Keep in mind we are esentially a start-up, as previous managment did a lot of talking a very little placing. Of course HFBG does not have the ability right now, nor the funds to do a big advertising blitz on their own. They will need to just focus on getting the product out there and work on promotional events and maybe more LJ appearances as it gets on more shelves. In the meantime, having C&S as our main grocery type store distributor should help greatly. Of course, their advertising probably cuts our profits, but at the same time, it will creat product awareness.
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