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Thursday, September 01, 2011 2:48:14 PM
In addition, it appears C&S is very proactive in this department for the stores where they hopefully will be placing out tea( I am not sure if the placement in today's PR was from C&S, US Foods, or dirctly from HFBG)Since there will be a joint promotional event between RR's and Shuklyl, I would assume HFBG direct.
Keep in mind we are esentially a start-up, as previous managment did a lot of talking a very little placing. Of course HFBG does not have the ability right now, nor the funds to do a big advertising blitz on their own. They will need to just focus on getting the product out there and work on promotional events and maybe more LJ appearances as it gets on more shelves. In the meantime, having C&S as our main grocery type store distributor should help greatly. Of course, their advertising probably cuts our profits, but at the same time, it will creat product awareness.
FYI, from C&S website:
http://www.cswg.com/services/merchandising-support
http://www.cswg.com/services/marketing-and-advertising-support
"Always look on the bright side of life!"
Eric Idle
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