Your possible scenario seems to discount the idea of the paricular use or outcome of increased shares since you stated "regardless of the use of the sold stock."
So, if sales start to ramp up from this increase in inventory, as a result of these diluted shares the CEO has sold, and get into the millions every quarter, would that qualify as some of the "more and more good news to make it pop," type news.
My possible scenario has this company getting to a position where sales match, then exceed costs, thereby no longer needing to sell shares to get things up and running.
Are you trying to impart here that that is not the CEO's intention and goal?
btw, I think you may be confusing worship with trust. It sounds like several here trust Mark Leonard to do the right thing for his company, which in turn will be the right thing for us long investors. No need for obfuscation, trying to imply a deity worship attachment to the CEO. I'm sure he, and everyone here, believes he is just a man, maybe a trustworthy one, but just a man none-the-less.