I don't think he has any obligation at all, nor the time or inclination, to delve into every minute detail of each move he makes in order to mollify anxious and doubting shareholders. He is taking the time to keep us apprised of the major issues and that is all that's reasonable and appropriate. Let him run the company for God's sake.
Reread the PR. It's a partnership, it's to develop in-house capability, and there's nothing that says he is paying for a 25,000 SF facility.
In his 8/25 PR he states, "We fully expect the profitable trend we've created over the past 4 quarters to continue into Q4 and 2012. Our Company has made enormous progress since the launch of our new sales center last fall turning to a sustainable profit in just 3 quarters.