Funny, when I worked for a Major Supermarket, I spent 5 years as the Director of Advertising and Marketing, we used to...as is the industry standard, put the marketing program together ahead of the actual program being completed.... that way you did not lose valuable time when it was ready to go.
I have yet to ever hear of a company that decides on a plan or program or product...builds it and then says... "So how we going to get this here baby out to the public"... "Anyone got a marketing program they can throw together for us"
Simply unbelievable is what this is. Not you jjves...the fact that they would claim to be ready and now just need to get the marketing ready and A Way We Gooooooo