Costs increase and as they do they pass it on to the consumer. Okay as long as they don't price themselves over the competition. Costs cuts would have been a better option if there was fat that could have been eliminated. Additional personnel is the cause of some of it. IMO although that was a necessity because of lennys lack of expertise in certain areas.
I think they are getting ready for an lmfomercial. So they can say they are not selling it for $149.99 and not for $99.99. But the amazingly low price of $49.99. Then they will sell like hotcakes