At SurgLine our mission is to sell the highest quality surgical products at the lowest possible cost…period. Our signature product line, Surg, is produced by the same manufacturers as other leading medical companies without the brand premium. We are reducing the ‘brand premium’ much in the same way as Costco has with their Kirkland brand. By removing the brand premium we can pass along cost savings to our customers which include U.S. based distributors and institutions.
SurgLine is founded on the premise that the U.S. healthcare system MUST reduce spending and do more with less, thus Surgline offers it’s exclusive line of high quality “private labeled” surgical products, under our brand “Surg,” for the operating and emergency room at substantial savings of up to 40% when compared to the larger well known legacy medical and surgical suppliers. SurgLine business model focuses on procuring the “Best of Class” products and then distributing these products to hospitals and free standing surgery centers throughout the United States for substantially less money.
Economic Challenges in the U.S. Healthcare Market
Economic challenges have impacted all healthcare providers as costs continue to rise and patient reimbursements decline. Recently enacted legislation is expected to exasperate this situation as more people are added to the healthcare system without a commensurate rise in resources. Providers today must do more with less as costs increase and reimbursement decreases. Providers need to find alternatives and explore creative options to lower costs. Even the U.S. Government is under pressure to control Medicare & Medicaid costs and must reduce payment for high cost items such as surgical implants.
SurgLine’s Advantage
SurgLine’s advantage is based on over a decade of international business relationships with worldwide manufacturers. In total, SurgLine has established business relationships with nearly 200 different manufacturers globally, which are many of the same manufacturers utilized by today’s leading brands. Based on these relationships, product knowledge and market awareness, SurgLine created a low cost solution that offers customers “more value for less of your healthcare dollar” when compared to the competition.
SurgLine’s Focus on Distributors
Distributors are buying medical products from large corporations with expensive over-head costs and high marketing costs to maintain their brand premium. Many of these larger public companies find it difficult to lower their margins and meet investor expectations.
Distributors face pressure to maintain their operating margins as customers demand more value and suppliers place pricing pressure on distributors.
SurgLine products are only available to leading distributors. We listen to our distributors and we can help distributors improve margins, improve efficiencies and align their organization for growth even during a time of economic changes and challenges.
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